Marketing Hub VMO Toolkit

specialists

Welcome to the St Vincent's Specialist Portal.

Marketing & Growth

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Leadership Campaigns

  • Educational Video / Loom demonstrating the campaigns/hubs
  • Ortho Hub, Cardiac Hub & Bariatrics Hub (when complete)
  • FAQs accordion – What are these? Why do we build them this way (SEO, etc.)
  • Potentially deeper dive of info on a separate / dedicated page?

CTA for involvement: Contact BD for content production – opportunity for VMO to be endorsed on webpage. back to the top

theatre form


Self Funded Product Campaigns

  • Educational Video / Loom demonstrating the patient experience.
  • Bariatrics product(s) summary & links
  • Spinal product
  • ACL (when complete)

    CTA for involvement: Contact info for BD

Building GP Networks

GP Elevate

  • Educational Video / Loom demonstrating the program. 
  • Summary paragraph of the program with a link to landing pages – once rolled out across multiple facilities we can expand to a list of links to each facilities program. 
  • FAQs accordion – (who is it available to? How do we get involved?)

CTA for involvement: Limited opportunities while in pilot … best to just direct VMOs to their BD.

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GP Engagement Opportunities

  • Simple summary of some of the opportunities that are out there – requires input from each hospital
  • E.g. Luncheons, Seminars/Events, Practice visits and newsletter participation.

CTA for involvement: Speak to BD or GP Liason for EOI. 


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St. Vincent’s Web Tools

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Priority

  • Summary of the priority function
  • Video to show user journey (Google search  campaign or specialist page booking)
  • FAQ accordion – benefits, stats, how to sign up

CTA for involvement: EOI page already exists  link to this page.

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Specialist Profiles

  • Summary of specialist profile – what is it? Who is it available to? 
  • Link to specialist search section

CTA for involvement: Zoho form for new profiles and edits –  based on hospital selected in form  submitted to each hospital marketing rep to action. 


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Web/Social Media Promo

Practice Builder

Self-Marketing Guides - Still requires concepting, agreement & sign-off

  • Guides on topics such as social media, google, setting up ad campaigns, etc. We can probably source these online and specific for doctor practices. 
  • E.g. Medical Practice Marketing Strategies to Attract More Patients | MedicalDirector

CTA for involvement: Download button


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Practice Marketing Checklist - Still requires concepting, agreement & sign-off

  • 5 key things to check – e.g. Website, social media, google metadata/search results, google business profile, etc.
  • How do people book in? Is it a streamlined process? Barriers? Etc.

CTA for involvement: Download button or link to separate page.


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Yearly consult with SVPH Marketing rep – Still requires concepting, agreement & sign-off

Summary of session inclusions and benefits – mainly time to run through the marketing checklist above

CTA for involvement: Contact BD to organise with MarComms or Group Marketing

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